On the other hand, EMA face several challenges, including the need to ensure their messages reach everyone, so the community has trustworthy situational awareness to make the right decisions. As a consequence, emergency management agencies (EMA) have integrated social media into their emergency and disaster management (EDM) efforts (Ehnis, 2017 Fosso Wamba & Edwards, 2014).ĮMA use of social media underpins an enormous potential to support community safety and welfare by facilitating the spread of information in real-time with less effort (Ehnis, 2017).
The general public use social media to share emergency updates and information (Abdullah et al., 2017 Shahbazi et al., 2018), or to seek information (Marx et al., 2018 Mirbabaie & Youn, 2018).
Social Media is an important communication channel during emergency and other crisis events.
